It is the job of communications professionals to combine messages with tactics that paint a picture and tell a story.
People, whether they are opinion business leaders, decision-makers, clients, or customers, don’t react to bullet points; they react to a narrative to which they can relate on a human, emotional, or intellectual level.
Disciplined and successful communication programs do not just happen – they are the product of thematic messages and communications strategy followed by sustained, consistent delivery.
It is important to remember that you must reach the people you want to influence wherever they spend time: at home, work, or on their mobile devices.
Statistics vary, but 40-60% of small businesses will suffer a crisis of some kind. Forty percent of those will not survive. It is crucial for a small business to be prepared.
What we offer:
- Assessment – Identify potential crises that might affect you.
- Crisis Plan – Determine how you intend to minimize the risks of these disasters occurring. Test and re-assess the plan regularly.
- Training – Seminars customized to your needs.
A crisis is serious business.
A crisis is unpredictable. A crisis requires leadership.
Unplanned events can have a devastating effect on small businesses. Crises such as fire, theft, violence, natural disaster, illness, IT failure, or situations affecting suppliers and customers could make it difficult or even impossible to carry out your normal day-to-day activities.
Small businesses often lack the resources to cope easily in a crisis.
Failure to plan could be disastrous. At best you risk losing customers while you’re getting your business back on its feet. At worst your business may never recover.
It’s essential to plan thoroughly to protect the company.
With planning, a company can take steps to minimize the potential impact of a disaster – and ideally prevent it happening in the first place.
- A crisis requires an organized response, communication plan, and extraordinary management.
- Crisis Management is a process to identify and respond to a serious situation.
A carefully thought-out business continuity plan will make coping in a crisis easier and enable a company to minimize disruption to the business and its customers.
It will also prove to customers, insurers and investors that your business is robust enough to cope with anything that might be thrown at you – possibly giving you the edge over your competitors.